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Embry RSCH202 Module 1 Discussion
Module 1 – Discussion:
What does research mean to you?
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replies. 100 100 replies.
Discussion Topic: What
is your definition of research? You may have “researched” a topic of personal
interest in the recent past. Perhaps it was related to which degree to pursue,
which branch of the military to join, which career to pursue, which car to
purchase, which neighborhood to purchase a home in, or other decisions you
needed to make. When you personally research a topic, it is something
inherently interesting to you and you research it to learn about it so that you
can make an informed decision. In this discussion board, introduce yourself by
briefly telling your classmates your definition of research and about something
you recently researched. Describe the techniques and tools you used to research
your topic.
Posting Instructions:
You should make your initial discussion board posting no later than the fourth
day of the week. Later in the week, return to the discussion, read the postings
of your classmates, and comment on at least two of those. Remember to follow
similar practice for other discussions throughout the course. Please read these
instructions for information (Links to an external site.) on accessing the
discussion rubric.
Embry RSCH202 Module 2 Discussion
Module 2 – Discussion:
Variables and Problem Statements
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81 81 replies.
M2_Discussion.jpgIn
this Discussion Activity, there are Three Scenarios (Links to an external
site.) related to identifying variables and developing problem statements. You
will be assigned one these scenarios based on the first letter of your last
name.
Discussion Topic:
List and label the variables
as independent, dependent, intervening, or moderating
Explain the
relationships among the variables
Develop a problem
statement for the situation
Posting Instructions:
You should make your initial discussion board posting no later than the fourth
day of the week. Later in the week, return to the discussion, read the postings
of your classmates, and comment on at least two of those. Remember to follow
similar practice for other discussions throughout the course.
Embry RSCH202 Module 2 Discussion
Module 2 – Discussion:
Variables and Problem Statements
81 81 unread replies.
81 81 replies.
M2_Discussion.jpgIn
this Discussion Activity, there are Three Scenarios (Links to an external
site.) related to identifying variables and developing problem statements. You
will be assigned one these scenarios based on the first letter of your last
name.
Discussion Topic:
List and label the
variables as independent, dependent, intervening, or moderating
Explain the
relationships among the variables
Develop a problem
statement for the situation
Posting Instructions:
You should make your initial discussion board posting no later than the fourth
day of the week. Later in the week, return to the discussion, read the postings
of your classmates, and comment on at least two of those. Remember to follow
similar practice for other discussions throughout the course.
Embry RSCH202 Module 3 Discussion
Module 3 – Discussion:
Data Collection – Questionnaire
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83 83 replies.
An undergraduate
student named Nicki created a Questionnaire Preview the documentView in a new
windowto gain insight into people’s attitudes toward online shopping. To
determine the attributes relevant to his study, Nicki first conducted
face-to-face interviews. Then based on a rigorous analysis of those interviews,
he developed the questionnaire. Read through Nicki’s proposed questionnaire and
answer the following questions.
Discussion Topic:
Nicki’s questionnaire
starts with questions seeking personal information from the respondents. Some
researchers ask for personal data at the end rather than the beginning of the
questionnaire. Which do you prefer and why?
Nicki uses a lot of
closed questions that ask respondents to make choices among a set of
alternatives given by the researcher. In closed questions, care must be taken
to ensure that the alternatives are mutually exclusive and collectively
exhaustive. Are there any of Nicki’s questions that are not mutually exclusive
and collectively exhaustive? If so, which ones? Tell how you might revise those
questions to make them mutually exclusive and collectively exhaustive.
Poor phrasing of
questions can cause respondents to refuse to answer them or to answer
incorrectly (either on purpose or because of misunderstanding). Do you think
any of Nicki’s questions are poorly worded and should be reworded? If so, which
ones and how would you reword the items?
Posting Instructions:
You should make your initial discussion board posting no later than the fourth
day of the week. Later in the week, return to the discussion, read the postings
of your classmates, and comment on at least two of those. Remember to follow
similar practice for other discussions throughout the course.
Embry RSCH202 Module 4 Discussion
Module 4 – Discussion:
The moderating effect of involvement in product effectiveness
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replies.8989 replies.
Review the description
of the proposed study with 4 discussion questions. Read the description, then
answer your assigned question. Be sure to answer both parts, ‘a’ and ‘b’, of
the question. You will pick a question based on the First Letter of your Last
Name.
Posting Instructions:In your responses to this week’s discussion board, be sure to
read the answers to questions other than the one assigned to you. Your postings
must include a response to at least one other question. You should make your
initial discussion board posting no later than the 4th day of the week. Later
in the week, return to the discussion, read the postings of your classmates,
and comment on at least two of those. Remember to follow similar practice for
other discussions throughout the course.
Embry RSCH202 Module 5 Discussion
Module 5 – Discussion:
Sampling
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83 83 replies.
In this discussion
there are five scenarios related to sampling Preview the document View in a new
window. You will be assigned one of these scenarios based on the first letter
of your last name.
5.4 Discussion.jpg
Discussion Topic: For
your assigned scenario, indicate what would be the relevant population and the
most appropriate sampling design. Be sure to give the reasons for your answers.
Posting Instructions:
In your responses to this week’s discussion board, be sure to read the answers
to scenarios other than the one assigned to you. Your postings must include a
response to at least one other scenarios.You should make your initial
discussion board posting no later than the 4th day of the week. Later in the
week, return to the discussion, read the postings of your classmates, and
comment on at least two of those. Remember to follow similar practice for other
discussions throughout the course.
Embry RSCH202 Module 6 Discussion
Module 6 – Discussion:
Data analysis technique
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You will review five
scenarios (Links to an external site.) related to selecting an appropriate data
analysis technique. Select one of these scenarios based on the first letter of
your last name. Review the PDF versionPreview the documentView in a new window
if you are unable to play the scenarios.
6.3 Discussion.jpg
Discussion Topic: For
your assigned scenario, state the null and alternate hypotheses (if
applicable), indicate what would be the appropriate hypothesis test or analysis
technique, and state why you selected that technique.
Posting Instructions:
In your responses to this week’s discussion board, be sure to read the answers
to scenarios other than the one assigned to you. Your postings must include a
response to at least one other scenarios. You should make your initial
discussion board posting no later than the 4th day of the week. Later in the
week, return to the discussion, read the postings of your classmates, and
comment on at least two of those. Remember to follow similar practice for other
discussions throughout the course.
Embry RSCH202 Module 7 Discussion
Module 7 – Discussion:
Opportunities to Travel and Present your Research!
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Some professional
organizations and colleges and universities provide opportunities for
undergraduate students to present the results of their research. Some even
offer stipends to cover travel expenses for undergraduates.
One example is the
Council on Undergraduate Research (CUR). You can learn about events sponsored
by CUR by going to the CUR website (Links to an external site.). On the
homepage, click on Conferences & Events, then Student Events. CUR hosts an
annual national conference on undergraduate research and also sponsors the
annual Posters on the Hill event in Washington, DC. M6_CUR.png
Discussion Topic: For
this discussion board, do an Internet search on “undergraduate research
conferences” or a similar term, find an interesting undergraduate research
conference or event that you might like to attend, and post a short description
of that conference or event. Be unique – don’t post about a conference or event
that another student has already described. Someone should describe the CUR
events mentioned above in more detail, so, if you get on this early and are
first, you can post about those!
Posting Instructions:
You should make your initial discussion board posting no later than the fourth
day of the week. Later in the week, return to the discussion, read the postings
of your classmates, and comment on at least two of those. Remember to follow
similar practice for other discussions throughout the course.
Embry RSCH202 Module 8 Discussion
Module 8 – Discussion:
Qualitative Research Methods
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The paper by Beverly
Hancock titled “Trent Focus for Research and Development in Primary Health
CarePreview the documentView in a new window” gives further explanations of
qualitative research techniques and procedures primarily using health care
examples. Read and study this paper and answer the questions as you go through
the paper. After you complete your reading, go to the Module 8 Discussion Board
and answer the following questions.
Discussion Topic:
At the end of Section
2 of the article, the author gives four research problem examples and asks you
to determine the most appropriate qualitative method for each problem. Pose a
problem related to your work environment that would be appropriate for
qualitative research, and determine the most appropriate qualitative method of
the four discussed in Section 2. Explain briefly why would you use that
technique.
In Section 3, the
author discusses interviews, focus groups, and observation. Suppose you want to
use a focus group for the problem you described in Question 1 above. Briefly
answer the following:
What is the
geographical spread of your potential participants?
Are there any specific
inclusion criteria for selecting participants? Is so, briefly explain the
criteria.
Where or how could you
obtain a list of potential participants?
Are there preexisting
groups and what are the advantages and disadvantages of using those groups?
Posting Instructions:
You should make your initial discussion board posting no later than the fourth
day of the week. Later in the week, return to the discussion, read the postings
of your classmates, and comment on at least two of those. Remember to follow
similar practice for other discussions throughout the course.
Embry RSCH202 Module 9 Discussion
Module 9 – Discussion: The Research Report
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replies.7575 replies.
When you looked at the
pages of the APA Pocket Style Manual as part of your reading assignment, you
saw instructions on what sections should be included in a report and very
specific formatting instructions on things like tables, graphs, charts,
quotations, headings, references, and a variety of other items. In this course
and others you take, you may begin to think that your instructor is way too
picky on things such as these. For this discussion board, answer the following
questions.
Discussion Topic:
1.
1. Suppose your
instructor requires you to follow the formatting instructions in the APA Pocket
Style Manualexactly. Is he or she
being too picky and should they lighten up a bit?
2.
2. Are specific
formatting instructions necessary in a research report? Why or why not?
3.
3. If you are
submitting a research report for publication or presentation, why should you be
concerned about formatting?
Posting Instructions:You should make your initial discussion board posting no later
than the fourth day of the week. Later in the week, return to the discussion,
read the postings of your classmates, and comment on at least two of those.
Remember to follow similar practice for other discussions throughout the
course.
Embry RSCH202 Module 1 Library Basic Training Assignment
Library Basic Training
You may have completed
Library Basic Training in a previous course. That’s great! This course will
require extensive use of the library resources, so even if you completed
Library Basic Training previously, you should go back and review it at this
time.
The Hunt Library’s
Library Basic Training course is divided into three separate sections:
1.
1. Introduction
(introduces the services available)
2.
2. Getting Started
with Research (teaches how to use EAGLE search)
3.
3. Focused Research
(demonstrates how to access the databases and provides the steps for requesting
items from the Hunt Library).
You must complete each
section in order before you will be allowed to move on to the next section.
After completing the training, you will be emailed a certificate of completion
in PDF format.
To complete Library
Basic Training, click on the following link:
http://library.erau.edu/help/library-basic-training/
Remember—to receive
credit for completing this course activity, you must forward a copy of the
email with your certificate of completion to your RSCH 202 instructor.
Embry RSCH202 Module 1 The Literature Review – Annotated
Bibliography Assignment
This assignment builds
on material you should be familiar with from your prerequisite English course.
Your assignment is to prepare an annotated bibliography using APA style on one
of the following topics or another topic of interest to you from a business
perspective:
1. 1. Service quality
2. 2. Product development
3. 3. Open-market operations
4. 4. Information systems
5. 5. Manufacturing technology
6. 6. Assessment centers
7. 7. Transfer pricing
Pick a topic that
interests you and develop a good annotated bibliography following the
instructions below. You will use the resources you find for this assignment in
the Literature Review assignment in Module 2 and the Research Methodology
assignment in Module 8. As you look for references in this assignment, keep in
mind that the Literature Review and Research Methodology assignments will
involve formulating a research question and designing a methodology to answer that
question, so be thinking of interesting questions related to the topic you
select—questions that you might want to explore further.
From the text A Pocket
Style Manual, APA Version, read the following:
·
Chapter 6 § 6a:
Maintaining a working bibliography, for compiling list of sources at the end of
your paper
·
Chapter 12 § 12e:
Annotated bibliography (economics), to understand the reference list entry by
summarizing the source
·
Chapter 5: Evaluating
sources, for specific tips on evaluating sources
Note that you will
probably need to refer to Chapter 14 of A Pocket Style Manual, APA Version, for
formatting of different types of references. It is important that you pay close
attention to formatting requirements.
The assignment has two
parts: 1) The list of sources, and 2) The annotation for each source. In the
assignment you submit, the annotation for each source should immediately follow
the listing of the source as shown in Chapter 12e of A Pocket Style Manual, APA
Version.
The list of sources
must contain the following:
1. 1. The subject of your research, which you
must state at the top of the page.
2. 2. Ten sources of information about your
subject, including:
·
At least one book
·
At least four articles
from the Hunt Library databases
·
At least two scholarly
articles
Special note:Wikipedia
is not an acceptable source for scholarly work. Do not use Wikipedia as a
source for this or any academic assignment. All sources must be correctly
documented in APA style, and the entire references list must be correctly formatted
in APA style.
The annotation for
each source has two parts:
1.
1. A short summary
(1-3 sentences) of the information found in the source
2.
2. An evaluation of
the source’s credibility, reliability, currency, possible bias, and usefulness
with respect to your topic. Review the following documents on:
Embry RSCH202 Module 1 Library Basic Training
Library Basic Training
You may have completed
Library Basic Training in a previous course. That’s great! This course will
require extensive use of the library resources, so even if you completed
Library Basic Training previously, you should go back and review it at this
time.
The Hunt Library’s
Library Basic Training course is divided into three separate sections:
1. 1. Introduction (introduces the services available)
2. 2. Getting Started with Research (teaches how
to use EAGLE search)
3. 3. Focused Research (demonstrates how to
access the databases and provides the steps for requesting items from the Hunt
Library).
You must complete each
section in order before you will be allowed to move on to the next section.
After completing the training, you will be emailed a certificate of completion
in PDF format.
To complete Library
Basic Training, click on the following link:
http://library.erau.edu/help/library-basic-training/
Remember—to receive
credit for completing this course activity, you must forward a copy of the
email with your certificate of completion to your RSCH 202 instructor.
Embry RSCH202 Module 3 Assignment Case Study Data Collection
Assignment: Data Collection
– Interviews and Observations
Chapter 7:
KYOTOMIDTOWNSHOPPINGCENTRE
KyotoMidtownisacompositeurbandistrictofmodernbuildingssurroundingahistoricJapanese
garden.Itfeaturessophisticatedbars,restaurants,shops,artgalleries,ahotelandleafypublic
spaces.KyotoMidtownaimstoofferauniqueshoppingexperiencewithabroadselection of
outlets thatincludeJapan’sfirstflagship boutiqueand
theworld’sfirstconceptshops. Fromplayful and
trendsettingboutiquestoprestigiousbrandsvaluedtheworldover,itaspirestobeaplacefor
peoplewhoappreciatethefinerthings in life.
Inthepastfewyearshowever,visitornumbershave
declined.Forthisreason, themanagementof
KyotoMidtownshoppingcentrefeelsthatitisimportanttodevelopa
betterunderstandingofits shoppersin ordertotaketheshoppingexperiencetoanextlevel.Itwantstoknowwhatattracts
customerstoitsstores,whatcustomersneedwhileshoppingandhowtheygoaboutshopping.
Basedon theseinsights,itwantstodevelopstrategiesthatarecloselyaligned
withitscustomers’ shoppingstrategies,needsandpreferences.
The management of theshoppingcentrehashired
HoshimiKusunoki, aninternationalfull-time MBA
studenttoproduceareportcompletewithpractical,hands-on recommendationsreadyfor
implementation.Bornand raisedinanupper classfamily inYamanote,Hoshimi
isfamiliarwiththe lifestyleandattitudes of people
visitingtheKyotoMidtownshoppingcenterandthe high expectationsthattheyhave.
AkeyaimofHoshimi’sresearchprojectistofindoutwhatshopperswouldneedtoincreasethe
frequencyofshoppingatthecentreaswellastounderstandhowitcomparestoothershopping
centresinKyotocompetingforcustomers.Based on
preliminaryresearch,Hoshimihasbeenable to developthefollowingspecific
projectobjectives:
·
To establish the
profile of shoppers
·
TounderstandtheirawarenessandusageoftheMidtown
Shoppingcentre
·
Tounderstandhowshoppers
travel tothe shoppingcentre,howfar theyhavetravelledand
howfrequentlytheyshopthere
·
To
exploreshopperbehaviorandunderstandwhat theyhavepurchased orhadexpectedto
purchaseandaverageexpenditure
·
Tounderstandtheirexpectationsto
theMidtown shoppingcentre
·
Tounderstandtheirattitudesto
the Midtown shoppingcentre
Hoshimiwants toconduct
structured facetofaceinterviewswith 100shoppersatthe shopping
centreandacompetingshoppingcentre.Theinterviewswilltakeplaceduringthekeyshopping
hours acrosseverydayof theweekamongarepresentativesampleofparticipants.
QUESTIONS
1. 1.
Hoshimihasplannedtocarryoutstructuredinterviews.Howdostructuredinterviewsdiffer
fromunstructured interviews? Which would be more appropriate for this study and
why?
2. 2. What arethepossibleadvantages anddisadvantagesof
usingfacetofaceinterviews in this situation?
3. 3. Theinformationobtained
duringinterviewsshouldbeasfreeaspossiblefrombias.Howcan Hoshimiminimizebias
introduced bytheinterviewer,theinterviewee,or thesituation?
4. 4. What advice would you give Hoshimiregarding
theselectionof participants for her interviews?
?
Chapter 8: PERFORMANCE
IMPROVEMENT THROUGH MYSTERY SHOPPING
DawsonChambersisa
young,dynamicandfastgrowingresearchagencythatis specializedinMystery
Shopping,MarketResearch,andCustomerServiceTraining.Itislocatedin
Geneva,Switzerland from whereitprovidesnational andinternational
organizationswithcustomizedperformanceimprovement
programs.DawsonChambershasaconsiderablenetwork
ofspecialistmysteryshoppersoperatingfrom regionalhubsacrossSwitzerland.Thesemysteryshoppersprovideserviceorganizationswiththetools
todevelop,trainandre-train theirteamstoimprove
customerserviceandsalesperformance.Dawson Chambershasrecently
beenapproachedbySebastianKoch,managerofSwiss-tell,aSwissmobile
phoneproviderheadquarteredin Basel.Sebastianhasasked Dawson
Chamberstoassessthequality of servicedeliverytocustomers
ofSwiss-TelmobilephoneshopsacrossSwitzerland.
Likeinmanyothercountries,themobilephoneindustryinSwitzerlandishugeanddespitetherapid
growthofonlineshopping,brick-and-mortarbusinessisstilldominantinthemobilephoneindustry;
mostpeopleinteractwith
amobilephoneproviderviaaphoneshop.Accordingtomanyhowever,the
qualityofservicedeliveryinthesephoneshopsispoor.Aparticipantinapreliminarystudydescribed
thequalityofservicedeliveryinphoneshopsasfollows:“Whileitwouldbeunreasonabletoexpect
everysalesassistant to knowthecompleteins andouts of eachphone-
althoughitwouldberathernice iftheydid-youdoexpectgoodadvice.Most
ofthetimehowever,shopassistantsdonot offeranything neartoadvice;they trytoshove
certainproducts downyourthroat andtheyarealways tryingtoup- sell.”
SebastianKochbelievesthatitdoesn’thavetobethisway.
Hethinksthatconsumersshouldgetsound advice
withoutbeingbelittledandpatronized.Healsothinksthatmysteryshoppingcanprovidean
excellent insightintohis team’sabilitytointeractwith customersand that itis
thereforea valuable tool toimproveboth salesand
customerservice.ThatiswhySebastian hasasked Dawson Chambersto
developandlaunchamysteryshoppingprogram. Sebastianhasexplainedthattheaimsof
thisprogram are to:
·
highlightif
companyprocessesarebeingfollowed;
·
provideacomprehensiveevaluationoftheserviceprocess;
Sebastianwantstoknowwhat works in thecustomerserviceprocessandwhatdoesnot;
·
identifytrainingneeds
for thestorestoimprovetheirservice.
Withtheseobjectivesin
mindDawsonChambers hasdevelopedamysteryshoppingprogram.The
researchagencyhasdrawnupasurveymodeland-afterathoroughdiscussionwithSebastian–
decided thatitsmysteryshoppershaveto collect the followinginformation:
·
speed of service;
·
the questions asked by
the shop assistant to help the customer to find a suitable product;
·
the types of products
shown by the shop assistant;
·
the sales arguments
used by the shop assistant;
·
whether or how the
shop assistant attempted to close the sale;
·
compliance with company
standards relating to service;
·
whether the shop
assistant suggested any add-on sales;
Theyhavealsoagreeduponthefollowing.Anumber
ofmysteryshopperswillbegiven instructionsto
makethetransactionatypicaltotesttheknowledgeandserviceskillsoftheshopassistantswhereas
otherswilltrytoreturnpreviouslyboughtmerchandise.Notallmysteryshoppingscenarioswillinclude
a purchase.
Twomonthslater.
After visitingone or
morephoneshopsthe mysteryshoppershavesubmitted thecollecteddatato Dawson
Chambers,which reviewedand analyzed theinformation.Areportandapresentation
ofthe resultswasproduced,identifyingstrengthsand weaknesses
ofthecompany’sperformance.Points on
whichimprovementwasrequiredwereidentifiedandrecommendationsmadeastohow
toachieve theseimprovements.
QUESTIONS
1. 1. Define observation and explain (based on
your definition) why mystery shopping is a form of observation.
2. 2. If you were Sebastian Koch, would you
inform your shop assistants about the mystery shopping program before it
actually takes place? Why (not)?
3. 3. (How) would the mystery shoppers benefit
from a coding scheme?
4. 4. What are the benefits of mystery shopping
over other methods of data collection such as interviews or questionnaires?
5. 5.
Sebastianisrelyingsolelyonmysteryshoppingtoimprovethecompany’sperformance.Whatarethe
dangers ofthis?Inotherwords,what arethelimitations ofmysteryshopping?
Reference:
Sekaran, U., &
Bougie, R. (2013). Research methods for business: A skill building approach
(6th ed.). Chichester, United Kingdom: Wiley. ISBN: 978-1-119-94225-2.
Embry RSCH202 Module 3 Turn in Literature Review Draft
The Literature Review
Assignment was introduced in Activity 2.6. Take advantage of this opportunity!
The purpose of the draft is to give you an opportunity to get feedback from
your instructor prior to writing your final proposal – the draft isn’t expected
to be perfect. It will be graded, but will count only 2% of your final course
grade. A good grade on the draft means that you submitted it on time; your
instructor feels that you put good effort into it, and that it addresses the
required topics. The literature review that is due in Module 5 will be subject
to much more stringent grading criteria. That means it is possible that you
could receive a higher grade on a draft than on the corresponding portion of
the final complete proposal.
Embry RSCH202 Module 4 Case Study – Measurement of Variables
Case Study: Measurement of Variables– Operational Definitions
Chapter 11: The Standard Asian Merchant Bank
TheStandardAsianMerchantBankisa
MalaysianmerchantbankheadquarteredinKuala Lumpur.Thebankprovidesfinancialservicesin
assetmanagement,corporatefinance,and securities broking. Clients of The
Standard Asian Merchant Bank are among others institutional investors,
foundations, (semi) public institutions, companies, and high net-
worthindividualclients.SegmentsinwhichTheStandardAsianMerchantBankoperatesare
smallandmedium-sizedlistedcompanies,realestate,andbiotechfirms.
SyafiqAimiisa
BusinessstudentfromtheNationalUniversityof Malaysiawhichislocatedin Bangi,
Selangor-about 35km southofKuala Lumpur. Syafiq iscurrentlyundertaking a
research project for the Structured Products (SP) desk ofThe Standard Asian
Merchant Bank’s securities department. The SP desk is responsiblefor
developingand selling structuredproducts:investmentsthatconsist ofa
portfolioofsecuritiesandderivatives. Structured productsareinvestment
instrumentsthatarecreatedtomeetspecific needs
thatcannotbemetfromstandardizedfinancialinstruments.TheproductsoftheSPdeskare
tailor-madeandtheyaredevelopedbasedonthe StandardAsian MerchantBank’sniche
specializationswhich are Asian listed real estate companies, life sciences
companies, and shares.
TheSPdeskofTheStandardAsianMerchantBankhasitsownwebsitethatisprimarilyused
toprovideinformationtotheusersofthewebsite.Thewebsitecontainsinformationabout
theproductsoffered(e.g.,brochures,legaldocuments,andbid-askspreads),publications,
andcontactinformation.Thewebsitecanbeclassifiedasa services-oriented
relationship- building website. There are two main groups of website users;
financial advisors and institutionalclientsoftheSPdesk.Theyusethewebsitetoexamineproductfeatures,prices
oftheproductsofferedbytheSPdesk,andlegalinformation.
For the SP desk, there
are several reasons why they have asked Syafiq to undertake a researchproject:
1. 1. Satisfactionwiththewebsitehasneverbeenmeasured.Asaresult,theSPdeskdoes
notknowhowtheusersexperiencethewebsite.Thecurrentcontentandlayoutof
thewebsitearebasedonassumptionsofwhatusersarelookingforonthewebsite.
Forthisreason,thewebsitemaycontainelementsdeemedunnecessarybytheusers andit
mightlackfeaturesthatareimportanttotheusers.
2. 2.
Usersofthewebsiteonlyspendasmallamountoftimeonthewebsite.In2011,
morethan70%(75.4%)ofthevisitorsspentlessthan30secondsonthewebsiteof
theSPdesk(AWStats,2011).Theproductsofferedatthewebsitearequitecomplex and
clients often have a lack of knowledge concerning Structured Products.
Therefore it is desirable to encourage website users to spend more time on the
website.
3. 3.
Thewebsiteisnotself-explanatory.Consequently,peoplecontactemployeesofthe
SPdesktoaskforexplanationandclarification.Thisisatimeconsumingprocessthat
isrelativelyexpensiveforasmalldesk.
Basedonpreliminaryresearch,thefollowingproblemstatementwascreatedbySyafiq:
“WhatelementsareofimportanceindrivingSatisfactionwiththe
WebsiteintheAsian investmentbankingindustry,towhatextentdothesevariablesinfluenceSatisfaction
with theWebsite,andhowcantheresultsofthisstudybeusedtocreateawebsitefortheSP
deskthat isself-explanatory, thatpeopleuseas theirmain informationsourceand
that websiteusersspendmoretimeon?”
SeveralresearchmethodsareusedbySyafiqtoanswertheproblemstatement.Inorderto
determinethevariablesrelevanttohisstudySyafiqhascarriedoutaliteraturereviewand
face-to-face interviews. Based on the literature review and a rigorous analysis
of the interviewsSyafiqhasdevelopedthefollowingconceptualmodel.
Informationquality
Systemquality
Interactivity
SatisfactionwiththeWebsite
Systemdesignquality
Syafiqnowwantstocollectquantitativedatatobeabletotestthismodelwithmultivariate
regressionanalysis.In ordertocollectthesequantitativedata,Syafiqis
currentlybusywith
designingasurveywhichhewantstopostonline.Hehasdevelopedthefollowingtablethatshouldhelphimtooperationalizetheconstructsinhisconceptualmodel.
Table 1:Overview
oftheConstructs/variables inmyModel,“Subconstructs”, andSurvey
Questions
Information quality
|
Variable
|
Definition
|
Surveyquestions
|
|
Informationcontent
|
Referstothecontent
ofthe information providedbythewebsite (Hernandezet al. 2009)
|
Therangeofinformationishigh.The
information isapplicabletothewebsite’sactivities(zie relevance).
The information
isdetailed (zieaccuracy).
The maingoalofthe
informationonthewebsiteisclear.
Thewebsiteprovidesin-depthinformation.
The information
onthewebsiteisinformative toyourusage. The information onthewebsiteisvaluable
toyour usage. The information onthewebsiteisoftheappropriatedetail.The
contentonthewebsitesupportsitsintendedpurpose.
|
|
Relevance
|
Referstothedegreetowhichtheinformation
meetstheneeds ofthe websiteuser (Muylle etal.2004).
|
Thewebsiteprovidesinformation
thatexactlyfits your needs.The information
isapplicabletothewebsite’sactivities.
The information
inthewebsiteisrelevant.
The information
inthewebsiteistothepoint.
The information
inthewebsitedoesnothelpmeatall.
|
|
Up-to-date
|
Referstothecurrencyofthe
information onthewebsite (McKinneyetal. 2002).
|
Information
isalwaysupdated inthesite.Thewebsiteprovidesup-to-dateinformation.
The information
iscurrent.
Yougetthe
information youneedintime.
|
|
Understandability
|
Referstotheclearnessand
goodnessoftheinformation (Cheung and Lee2005, 2008).
|
Thecontentofthewebsiteiseasytounderstand.
The meaning ofthe informationisclear.The information inthewebsiteisclear to
me.
The information
inthewebsiteispresentedclearly. The information isclear in meaning.
The information
iseasytocomprehend.
Ingeneral,
information onthewebsite isunderstandablefor youto use.
|
|
Completeness
|
Referstothecompletenessoftheinformation
onthewebsite(Muylle
etal. 2004)
|
Thewebsiteprovidescomprehensiveinformation.Thewebsiteprovidessufficientinformation.
The information inthewebsiteiscomplete.
The information
inthewebsiteissufficientlydetailed.
|
|
Reliability
|
Referstothedegreeofconsistency
anddependabilityoftheinformation onthewebsite(Cheung andLee2005,2008;
McKinneyetal.2002).
|
Thewebsiteprovidesinformation
that youtrust. The information onthewebsiteistrustworthy. The information
onthewebsiteis credible.Ingeneral, information onthewebsite
isreliableforyoutouse.
|
|
Accuracy
|
Referstothedegreetowhichthe
information onthewebsiteis perceivedtobeprecise(Muylle etal.2004;Zhangand
vonDran2002).
|
Thewebsiteprovidesaccurateinformation.
Thewebsiteprovidespreciseinformation. The information onthewebsiteisdetailed.
The information onthewebsiteisaccurate.The information
onthewebsiteisnotprecise. I canrelyonthe information inthewebsite.
The information
inthewebsiteissufficientlydetailed.
|
|
Usefulness
|
Referstothedegreetowhichthe
user believesthattheinformation onthewebsitewill enhancetheir decision
(Cheung and Lee2005,2008; McKinneyetal.2002)
|
The information
onthewebsiteisuseful.The information onthewebsiteisinformative toyour usage.
The information
onthewebsiteisvaluable toyour usage.
Ingeneral,
information onblackboard isusefulfor youtouse.
|
Systemquality
|
Variable
|
Definition
|
Surveyquestions
|
|
Navigability
|
Referstothe
easewithwhichuserscanfindtheneededinformation on thewebsite(Schmidt etal.
2007; EvansandKing 1999*).
|
I findthesite
easytonavigate.Thenavigation linksarestated in everypage.
Itiseasytofindtheinformation
I needfromthiswebsite.
The organizationofthecontentsofthissite
makesit easyfor meto know whereI amwhennavigatingit.
You obtaindesired
information quickly. Itiseasyto locate theinformation.
Thewebsite isbeing
easytogobackandforthbetweenpages. Thewebsite isprovidinga few clickstolocateinformation.
Ingeneral,
thewebsite iseasytonavigate.
|
|
Access
|
Referstotheavailabilityofthe
websiteatall times(Cheung and Lee2005; 2008)
|
Thewebsite
isresponsivetoyour request.Ingeneral, thewebsiteprovidesgoodaccess.
Thewebsite
isavailable atall times.
Thewebsitecanbeaccessedusingdifferentbrowsers(OS).
|
|
Easeof use
|
Referstothe
easewithwhichthe website canbeused(Tarafdar and Zhang 2006).
|
I findthesite
easytooperate.Thewebsite iseasytounderstand.
Thiswebsite issimple
touse, evenwhenusing itfor thefirsttime. Thewebsite iseasytouse.
Thewebsite
isuser-friendly.
Itisdifficulttooperatethewebsite.
Ingeneral,
thewebsite isuser friendly.
Thewebsite iswell
organized.
I findthewebsite
easytouse.
|
|
Speed
|
Referstothedegreetowhichthe
websiteusersperceivethewebsite tobefastorslow(Muylle etal.2004).
|
I
findthesitedownloadtimeacceptable. Thespeedofdisplaybetweenpagesishigh.There
isverylittle timebetween myrequest forpagesandhavingthe pagesdisplayed onmy
computer.
Therateatwhich
informationisdisplayed isfast. Thesitedoesn’twastemytime.
Thewebsite
istimeconsuming.
Itdoesnottake
muchtimetogetfromoneplace inthewebsiteto
another.
Thewebsite isfast.
Thewebsite
isquicklyloadingall thetextandgraphics.
WhenI
usethewebsitethere is verylittle waitingtimebetweenmy actions andthewebsite’sresponse.
Thewebsite
loadsquickly.
Thewebsitetakeslongtooload.
|
|
Security
|
Referstotheusersperceptions’
of thewebsite’sreliabilityandsafety (AwamlehandFernandes2005).
|
Youfeelthewebsite
issecure.Thewebsitehasprovisionsfor user authentication.
Thewebsitehasan
informationpolicy.
Thewebsitehasadequatesecurityfeatures.
|
|
Privacy
|
Referstothe
elementsthatprovide websiteusersasenseof privacy (Schmidt etal. 2008).
|
I feel like
myprivacyisprotectedatthiswebsite.
|
|
Systemaccuracy
|
Referstotheaccuracyofthewebsite
inprovidinginformationto itsusers.
|
Thesystem
isaccurate.Areyousatisfiedwith theaccuracyofthesystem?
|
|
Systemreliability
|
Referstothereliabilityofthe
website inprovidinginformationto itsusers.
|
Yougetthe
informationthatyourequested onthewebsite.
|
Interactivity
|
Variable
|
Definition
|
Surveyquestions
|
|
Customersupport
|
Referstothefacilitiesandcommunication
channelsthata companyofferstoestablish direct contactwithusersinordertohelp
themwithquestions or problems(ChenandYen2004; Hernandez etal.
2009;Wan2000;
Wolfinbargerand
Gilly2003**).
|
I
cansendmyfeedbackaboutthesite.Think ofall thepossible waysthat you
cancontactour bank whenyou needto. Based onthisinformation andonyour
ownpreferences, how easydoyouthink it istocontactus?
Youaresatisfiedwiththecustomersupportprovidedbythewebsite.
Youaresatisfiedwiththeafter-salessupportprovidedbythewebsite.
Thewebsiteunderstands your problemsandrequests.
Thewebsiterespondstoyour
requestsfast enough.
Thewebsiteprovidesthepersonalized
customer supportyouneed.
Thewebsiterespondstoyour
problemsandrequestspromptly. Thecompanyiswillingandreadytorespondto customer
needs. Whenyouhaveaproblem, thewebsiteshowsasincere interest in solvingit.
Inquiriesareansweredpromptly.
|
|
Customisation
|
Referstotheabilityofwebsitesto
presentcustomized informationto fulfill the individual needs ofusers
(Tarafdar andZhang 2006; Chenand Hitt2002***; Greer andMurtaza2003****)
|
Thewebsiteprovidesinformation
thatexactlyfits your needs. Thewebsitecanunderstandwhat you need
viainteractive communication.Thewebsitehaspersonalization characteristics.
Thewebsite offerscustomizedinformation.
The
levelofpersonalization isaboutright, nottoo muchortoolittle.
Thewebsiteprovidestheprecise information youneed.
Thewebsiteprovidesreportsthat
seemtobejustabout exactlywhat youneed.
Thewebsiteallowsmeto
interactwithit toreceivetailored information.
I can
interactwiththewebsite in ordertogetinformationtailored to my specificneeds.
|
|
Control
|
Referstothe
featuresonthewebsite that influence theusers’sense of
control(WolfinbargerandGilly2000)*****.
|
Thesiteprovidesvalueadded
features.WhenI amusingthiswebsite, I feelthatI am incontrolofwhatI can
do.
Theuser
controlstheorder or sequenceofinformation access. Theuser controlshowfasttogo
throughthewebsite.
Theuser
controlsopportunitiesfor interaction.
Userscontrolthedifficultyleveloftheinformation
accessed. Thewebsitehasfeatures,whichhelpmeaccomplish mytask.
|
Systemdesignquality
|
Variable
|
Definition
|
Surveyquestions
|
|
Visualappeal
|
Referstotheaestheticsofthe
website(Loiacono etal. 2002).
|
Thesitehasanattractiveappearance.
Thewebsitehasanattractivelayout.I like thelayoutofthewebsite.
The
layoutofthewebsiteis visuallycomforting. The layoutofthewebsiteisannoying.
Thewebsite
isvisuallyattractive.
Thewebsitehasanattractivescreenlayout.
Thewebsite isvisuallypleasing.
Thewebsitedisplaysvisuallypleasing
design. Thewebsite isvisuallyappealing.
|
|
Innovativeness
|
Referstotheuniquenessand
creativityofthewebsite(Loiacono et al. 2002).
|
Thedesignisappropriatetothetypeofthesite.
Thewebsite isinnovative.Thewebsitedesignisinnovative. Thewebsite iscreative.
|
|
Legibility
|
Referstothe
easeofreading oftheinformation onthewebsite(Palmer
2002).
|
Thesitepresentsthe
information inanappropriateformat.The outputformat iseasytoread.
The layoutofthe
information iseasytounderstand. Thewebsite iswell organized.
Thewebsitehasasimple
layoutfor itscontent. Thewebsitehasacleardesign.
The information
onthewebsiteiseasytoread. Thetext on thewebsite iseasytoread.
|
|
Consistentimage
|
Referstotheconsistencyofthe
imageprojectedbythewebsitewith the imageofthefirm (Loiacono et al.2002).
|
Thedesignisappropriatetothetypeofwebsite.
I findthesitehasconsistentpagelayout.Youaresatisfiedwiththe
imageofthewebsite.
The companyto which
the website belongshasa well-knownbrand. The website projectsanimage
consistentwiththe company’simage. Thewebsite fitswithmyimageofthecompany.
|
Thewebsite’simage
matchesthat ofthecompany.
SatisfactionwiththeWebsite
|
Satisfactionwiththewebsite
|
Definition
|
Surveyquestions
|
|
Thediscrepancybetweena
customer’sexpectations andperceptions of performance
|
Ingeneralterms, I
amsatisfiedwiththewaythatthiswebsitehas carried out myactions.Ingeneral,Iam
satisfied withtheservicethatIreceivedfromthewebsite.
Pleasethinkofyouroverallexperience
withthewebsite.Onascaleof1-7,overall,howsatisfiedareyouwiththewebsite?
Youaresatisfiedwith
thewebsite.
|
Note.The“surveyquestions”inthe
last columnarequestionsfromvariousstudiesonwebsitequality.I havetriedtofind
asmanyquestionsas
Icould.Everysinglesurveyquestionis
takenoutof(oneof)thepaperspresentedinthereference list.
REFERENCELIST
AwamlehRaedandCedwynFernandes(2005),“Internetbanking:anempiricalinvestigation
intotheextentofadoptionbybanksandthedeterminantsofcustomersatisfaction
intheUnitedArabEmirates,”JournalofInternetBankingandCommerce,10(1),
0509-05.
Chen,KuanchinandDavidC.Yen(2004),“Improvingthequalityofonlinepresencethrough
interactivity,”Information&Management,42,217-26.
Chen,P.S.andL.M.Hitt(2002),“MeasuringSwitchingCostsandtheDeterminantsof
CustomerRetentioninInternet-EnabledBusiness,”InformationSystemsResearch,13
(3),255-74.
Cheung,ChristyM.K.andMatthewK.O.Lee(2005),“TheAsymmetricEffectof
Website
AttributePerformanceonSatisfaction:AnEmpiricalStudy,”inproceedingsofthe
38thHawaiiInternationalConferenceonSystemSciences,1-10.
Evans,J.R.,andV.E.King(1999),“Business-to-businessmarketingandtheWorldWideWeb:
Planning,managingandassessingwebsites,”IndustrialMarketingManagement,28
(4),343–58.
Greer,T.H.andM.M.Murtaza(2003),“WebPersonalization:TheImpactofPerceived
InnovationCharacteristicsontheIntentiontoUsePersonalization,”Journalof
ComputerInformationSystems,Spring,50-3.
Hernandez,Bianca,JulioJimenezandJoseM.Martin(2009),“Keywebsitefactorsin
e- businessstrategy,”InternationalJournalofInformationManagement,29(5),362-71.
Loiacono,EleanorT.,RichardT.WatsonandDale
L.Goodhue(2002),“WebQual:Ameasure
ofwebsitequality,”inMarketingTheoryandApplications,Vol.13,ed.K.K.Evansand
L.K.Scheer:Chicago:AmericanMarketingAssociation,1-71.
McKinney,Vicki,KanghyunYoonandFatemehM.Zahedi(2002),“TheMeasurementof
Web-CustomerSatisfaction:AnExpectationandDisconfirmationApproach,”
InformationSystemsResearch,13(3),296-315.
Muylle,Steve,RudyMoenaertandMarcDespontin(2004),“Theconceptualizationand
empiricalvalidationof
websiteusersatisfaction,”Information&Management,41,
543-60.
Palmer,JonathanW.(2002),“Websiteusability,designandperformancemetrics,”
InformationSystemsResearch,13(2),151–67.
Schmidt,Serje,AntoniS.CantallopsandCristianePizuttidosSantos(2008),“The
characteristicsofhotelwebsitesandtheirimplicationsforwebsiteeffectiveness,”
InternationalJournalofHospitalityManagement,27(4), 504-16.
Tarafdar,MonideepaandJieZhang(2005),“AnalysisofCriticalWebsiteCharacteristics:A
Cross-CategoryStudyofSuccessfulWebsites,”JournalofComputerInformation
Systems,46(2),14-24.
Wan,HakmanA.(2000),“Opportunitiestoenhanceacommercialwebsite,”Information&Management,38(1),15–21.
Wolfinbarger,M.,andM.C.Gilly(2000),“Consumermotivationsforonlineshop-ping,”in
proceedingsoftheAmericasConferenceon
InformationSystems,LongBeach,CA: AssociationforInformationSystems,1362–6.
Zhang,PingandGiselaM.vonDran(2002),“UserExpectationsandRankingsofQuality
FactorsinDifferentWebSiteDomains,”InternationalJournalof
ElectronicCommerce,
6(2),9-33.
QUESTIONS
1. 1. Measurement is the assignment of numbers to
characteristics (or attributes) of
objects accordingto
apre-specified set ofrules. Describe the objectand
characteristicsofSyafiq’sstudy.
2. 2. The measurement ofmore abstract
andsubjective characteristics (orattributes – such for instance the attributes
in Syafiq’s study) is more difficult than the
measurement of other,
moretangibleattributessuchasweight,length, gender, age, and marital
status.Whyis that?
3. 3.
Onewayoftappingmoreabstractandsubjectiveattributesisoperationalizingthese
attributes.
4. a. Whatisoperationalization?
5. b.
Describetheprocessofoperationalizingvariables.
6. 4.
BasedonareviewoftheliteratureSyafiqhasdevelopedatable(Table1)thatshould
helphimtooperationalizethe variablesof his conceptualmodel.Usethistableto
discusstheattribute‘InformationQuality’intermsofdimensionsandelements.In other
words, which dimensions of ‘Information Quality’ has Syafiq found in the
literatureand howhavethesedimensionsfurtherbeenbrokenintoelementsby
researcherswhohaveinvestigatedthisissueinthepast?
7. 5. Syafiqcoulddecidetousethesurveyquestionshehasfoundintheliteratureasa
basis for
hisquestionnaire. Isit,ingeneral, agood ora badideatouseexisting scales?Why?
Reference:
Sekaran, U., &
Bougie, R. (2013). Research methods for business: A skill building
approach(6th ed.). Chichester,
United Kingdom: Wiley. ISBN: 978-1-119-94225-2.‘
Embry RSCH202 Module 5 Final Literature Review
You should have turned
in a draft in Module 3, received feedback from your instructor, and revised the
draft based on the feedback you received. In this activity, you will turn in
your final literature review assignment.
In an effort to curb plagiarism, ERAU provides instructors with TurnitIn, an anti-plagiarism tool. When you submit this assignment, it will be automatically screened by TurnitIn. TurnitIn will compare your writing with a database of millions of other written works and checks for originality versus plagiarized papers. You will be able to view your originality report.
In an effort to curb plagiarism, ERAU provides instructors with TurnitIn, an anti-plagiarism tool. When you submit this assignment, it will be automatically screened by TurnitIn. TurnitIn will compare your writing with a database of millions of other written works and checks for originality versus plagiarized papers. You will be able to view your originality report.
Embry RSCH202 Module Module 7 Submit Quantitative Data Analysis
Module – 7: CASE STUDY
QUESTIONS
1. 1.
WhyarethedatathatJackhasgatheredqualitativeinnature?
2. 2. Describe the sampling technique that Jack
used. Using the sampling techniques described in Chapter 13 and summarized in
table 13.2 on page 254, which type technique do you think Jack used? Do you
think the technique was appropriate? What are its strengths and weaknesses?
Would another technique have been better? Explain your answers.
3. 3.
Describethethreestepsinqualitativedataanalysis(datareduction,datadisplay,and
thedrawingofconclusions)onthebasisofJack’sstudy.
4. 4.
Jackhasnotpaidanyattentiontothereliabilityandvalidityofhisresultsinthefirst
draftofhisstudy.
1. a. Discussreliabilityandvalidityin
qualitativeresearch.
2. b. Describe how Jack could have paid attention
to the reliability and validity of his findings.
3. 5.
PleasecategorizethefollowingthreeresponsesintoJack’sclassificationsystem.
|
It is possible that
you experienced several emotions at that moment. Which emotion did you feel
the strongest?____I was angry___________________________
How intense did you
experience this emotion?
Not intense at all 1
2 3 4 5 Very Intense
Did you experience
any other emotions because of this event? If you did, which emotions and to
what extent?
Not intense at all
Very Intense
____Disappointment__________________
1 2 3 4 5
________________________________
1 2 3 4 5
________________________________
1 2 3 4 5
________________________________
1 2 3 4 5
________________________________
1 2 3 4 5
|
|
It is possible that
you experienced several emotions at that moment. Which emotion did you feel
the strongest?_____I was blind with rage.___________________
How intense did you
experience this emotion?
Not intense at all 1
2 3 4 5 Very Intense
Did you experience
any other emotions because of this event? If you did, which emotions and to
what extent?
Not intense at all
Very Intense
_____It was NOT
fair_______________ 1 2 3 4 5
_____Fed up with
these people!!!________ 1 2 3 4 5
________________________________
1 2 3 4 5
________________________________
1 2 3 4 5
________________________________
1 2 3 4 5
|
|
It is possible that
you experienced several emotions at that moment. Which emotion did you feel
the strongest?__Unhappy______________________
How intense did you
experience this emotion?
Not intense at all 1
2 3 4 5 Very Intense
Did you experience
any other emotions because of this event? If you did, which emotions and to
what extent?
Not intense at all
Very Intense
_There was
nothing I could do.___________ 1 2 3 4 5
________________________________
1 2 3 4 5
________________________________
1 2 3 4 5
________________________________
1 2 3 4 5
________________________________
1 2 3 4 5
Embry
RSCH202 Module 8 Submit Case Study Qualitative Data Analysis
Module
– 7: CASE STUDY
QUESTIONS
1. WhyarethedatathatJackhasgatheredqualitativeinnature?
2. Describe the
sampling technique that Jack used. Using the sampling techniques described in
Chapter 13 and summarized in table 13.2 on page 254, which type technique do
you think Jack used? Do you think the technique was appropriate? What are its
strengths and weaknesses? Would another technique have been better? Explain
your answers.
3.
Describethethreestepsinqualitativedataanalysis(datareduction,datadisplay,and
thedrawingofconclusions)onthebasisofJack’sstudy.
4.
Jackhasnotpaidanyattentiontothereliabilityandvalidityofhisresultsinthefirst
draftofhisstudy.
a.
Discussreliabilityandvalidityin qualitativeresearch.
b. Describe how Jack
could have paid attention to the reliability and validity of his findings.
5.
PleasecategorizethefollowingthreeresponsesintoJack’sclassificationsystem.
|
Embry RSCH202 Module 9 Submit Research Methodology
In Module 8 you worked
on a report that contains the following paragraphs taken from Report 3 on page
374 of the Sekaran and Bougie text: Study Design, Population and Sample,
Variables and Measures, Data Collection Methods, and Data Analysis Methods.
In an effort to curb
plagiarism, ERAU provides instructors with Turnitin, an anti-plagiarism tool.
When you submit this assignment, it will be automatically screened by Turnitin.
Turnitin will compare your writing with a database of millions of other written
works and checks for originality versus plagiarized papers (even patch-quilt
plagiarism).
posted by HomeworkLance.com @ 06:10
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